Heidi Montag was seen Saturday @ Kitson, promotting her new clothing line (oh-soo-shocked). Heidiwood is basically a casual clothing line by Anchor Blue with Montag’s name slapped on the label. It blows my mind how almost every celeb in god’s name has either a clothing line, fragrance or some type of empire by merely slapping a picture of their face or naked body on the brand and calling it a creative marketing strategy. Heidi’s direct rival Lauren Conrad (Lauren Conrad Collection) also has a clothing line (which was featured in LA fashion week). The feud between these two on tv is hilarious, and now that Heidi has created her own line……. the two should be bashing heads as we speak. The catfight on the catwalk has just begun people….. stay tuned.

Story:Hollywoodgirl

photo:CelebrityPuke.com