International Supermodel/Actor/TV Host Sam Sarpong along with Pop Star Rihanna Makes Fashion Statement With Boy London

International Supermodel/Actor/TV Host Sam Sarpong
along with
Pop Star Rihanna Makes Fashion Statement With Boy London

In the 80’s and 90’s anybody who was a trendsetter or a music lover was wearing a brand called, Boy London. This line founded by Stephane Raynor in 1977 in London is a true journey of commitment and staying power. From Andy Worhol to Madonna to Boy George, everyone has embraced this edgy line. Now fast forward to 2012. This line after 30 years is even stronger than ever and now has the US buzzing; mainly in part to hiring international supermodel and actor Sam Sarpong who is originally from the UK as their Celebrity Model. The past year Sarpong has been seen wearing the signature Boy hat everywhere from Vogue’s Fashion Night Out to the set of his highly anticipated film, Trigger. During his 3 three month “Muzik of the Future” UK tour which also included a performance at the prestigious Notting Hill Carnival Sarpong was seen wearing Boy London. The tour also included a stop at London hotspot, Steve McQueen’s where Fashionaires’ owner Oliver Morris was celebrating his birthday. Stephane Reynor came by with the whole Boy London staff to support their new spokesperson whose performance brought the house down. Sarpong along with his entourage which included UK hit producers Deany Boy, Brit Boy and UK rapper C-John Star all rocked their Boy London gear.
Sarpong, who is one of the top 10 male models in the world stated, “I’ve been a fan of Boy London since I was a kid and I used to love their flagship store on Melrose in Hollywood.” With the international success of Sarpong’s campaign, lots of celebrities are wearing the brand. Pop singer Rihanna has been wearing the brand non-stop recently, from her music videos to talk shows, even tweeting personal pics wearing a signature Boy hat. In a recent interview for the show, Actors’ Entertainment, Sex symbol/actress and former Young And The Restless star, Brenda Epperson said to Sarpong,”I want to be part of your Boy London army!”.( This is an all female cast of young Hollywood actresses and models who attend events with Sarpong sporting their Boy London ) One thing is for sure as French designer Jean Philippe once said, “Everything Sam becomes a part of turns into a 100 million dollar company”, including but not limited to Dub Magazine, Tommy Hilfiger, Enyce and Ed Hardy. Now Sarpong is doing it again, this time for Boy London.


Written by: Susie Wells:

Photo Credits:Adrienn Recio,Danny Baldwin, David Kerr, Curtis Sabir, Fashionaires, James Lyon.


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